PCLender.com Launches Information On-Demand Website

Enterprise solutions provider emphasizes search visibility for Internet generation

(April 7, 2008) Honolulu, HI — PCLender.com, a fully hosted web based software and services solutions provider to mid-sized mortgage bankers and financial institutions, has completed the “re-visioning” and rebuild of its primary corporate website, http://pclender.com. Debuting on April 7, 2008, the site expands PCLender's commitment to “on-demand” tools via its investment in lender-centric website and Internet strategies. PCLender's corporate website serves mortgage lenders who are weighing operational options such as the selection of mortgage lending automation solutions.

“PCLender wants to serve the entire mortgage lending industry, including lenders that may only be “kicking the tires” for useful comparative information about their business and operational systems,” said PCLender vice president of sales and marketing Sean Dugan. “Similar to how our on-demand enterprise lending platform, InHouse Mortgage, brings the benefits of SaaS to its users, our corporate website now better accommodates Internet-savvy shoppers for mortgage lending automation solutions.”

Through search engine analytics and keyword mapping, PCLender ensures that lenders' use of Internet search tools such as Google is accommodated with accurate, relevant and timely content that offers clear and convenient self-paced opportunities to learn more about its solutions. Information rich, the PCLender website includes access to multi-media presentations, white papers, lender testimonials, detailed product specifications, and easy-to-access information request forms.

The firm conducted in-depth research into its Internet visibility relative to lenders' demonstrated on-line interest in search phrases such as LOS, enterprise lending platforms, investor compliance, information security, loan level profitability and data management, while monitoring its web traffic and web activity patterns.

PCLender's discoveries included:

• Despite consistent, high levels of site traffic, analytics data revealed disproportionate lead generation and site conversion;
• PPC campaigns were also failing to consistently produce solid leads, despite consistent click through and traffic numbers;
• Despite strong page rank and link popularity, PCLender site users demonstrated a lack of understanding of the site's structure, and thus never reached the crucial sales-driven product and service data.

Based on its analysis PCLender developed a new integrated marketing plan that not only included re-branding and traditional marketing elements, but also incorporated search engine optimization and professional PPC support, viral Internet marketing and a website re-design that would effectively support all of these efforts using current web design techniques, usability data and SEO best practices.

The new design:

• Supports PCLender.com's identity as a Web-based, software as a service (SaaS) solutions provider to the mortgage industry;
• Breaks the mold of traditional mortgage lending sites by simultaneously being an education portal as well as a corporate information and lead generation mechanism. • Incorporates more modern site design and usability considerations.
• Utilizes SEO best practices and optimized content to support PCLender.com organic optimization and SEM efforts.
• Makes PCLender's wealth of quality content - including product information, industry research and resources, white papers, etc. - more accessible to search engines and users.
• Capitalizes on the company's existing online presence in such a way as to not lose page rank, Google trust and existing link networks.

“Mortgage businesses are increasingly reliant upon the Internet to find, analyze and gain consensus on resource selection and management,” said PCLender president Lionel Urban. “Vendors that are committed to serving the industry are generous with information and thoughtful about how they deliver it. PCLender has always been a “service on demand” provider, which makes the expansion of our lender-centric approach via our corporate website a natural.”

About PCLender

Honolulu-based PCLender has for more than a decade helped mortgage bankers accelerate business performance goals through technology-enabled best practices guidance, services and solutions. PCLender's fully hosted enterprise mortgage lending platform InHouse Mortgage™ eliminates traditional “barriers to entry” for mortgage bankers seeking business process improvements on par with the Fortune 500. For more information about PCLender contact Lionel Urban at lurban@PCLender.com.